It seems like everything Apple touches is poised to turn
into a profitable business. After the successful iPod + iTunes combo, Apple
seems ready to repeat history with its iPhone + AppStore duo.
In just five months since its official release, AppStore has
managed to sell over 300 million downloads, as the Cupertino-based company
announced on Friday.
In case you are not an iPhone fan, you should know that
AppStore is a website that offers downloadable programs for iPhone and iPod
Touch. The website went live in July and in just one month sold 60 million
programs according to the figures released by Steve Jobs in an August interview
with The Wall Street Journal. Ten million applications were sold in the opening
weekend.
Apple allows third party developers to post their
applications to the App Store after they have been vetted for reliability by
Apple technicians. Developers can charge up to $1,000 per download, with 30 per
cent of the fee going to Apple.
Apple also noted that currently there are almost 10,000
applications available in the AppStore, which is quite an impressive number,
judging by the fact that the store started with 500 applications in July.
As you might imagine the most downloaded applications fold
into two categories: games and entertainment. But it is expected that the
enterprise applications will soon become favorites due to the release of the 3G
iPhone.
Earlier this year, Steve Jobs explained that AppStore is the
feature that could differentiate the iPhone from the similar cell phones
offered by rivals like Google, Samsung and Nokia.
But Apple’s rivals paid attention to the development of
AppStore and they have started to put together similar platforms. For example,
Google has Android Market, a store with applications for its mobile platform.
Unlike AppStore, Android Market has a less-restrictive approach to the
applications sold through this system.
Also, RIM announced that it will release, as soon as early 2009, a similar store for
BlackBerry, from where the third party developers will get 80 percent from the
prices of their applications.
In the past months, AppStore has made headlines due to the
controversy ignited by Apple’s NDA.
After numerous protests from the developer community, Apple
decided to drop its NDA attached to the applications that were already released
to the AppStore. Apple explained that the NDA was intended to be “just another
layer of protection”, so “others don’t steal” Apple’s inventions and
innovations that are included in the iPhone and its software.
Acknowledging that the NDA has stirred up a passionate
debate amongst the developers, Apple said that: “…we are dropping it for
released software”.