Although it was not expected to break any record, “Shrek the Third� did it again! Being the third part of the trilogy, the animation movie grossed about $122 million in its only first three days on the market!

It is important to notice that this record comes to contradict even DreamWorks’s chief Jeffrey Katzenberg own words! Katzenberg said earlier last week that one should not expect from “Shrek the Third� to be a hit, cautioning that “for ‘Shrek� it’s not important “where we start�, but “where we finish�. However, it seems that the third apparition of the green, fat, funny ogre and its fairy tale companions had another impact on the audience. People seem to have fallen in love with Shrek, Princess Fiona, Donkey, and with their adventures, although one said that this time something seemed change. Maybe “Shrek the Third� became more mature, (and unfortunately less funny), maybe in this part of the trilogy he and his friends changed a little just because of the fact that they are living creatures. And everything that lives, changes…

Anyway, the most important thing (at least for DreamWorks Animation SKG, and for its chief Katzenberg!) is that “Shrek the Third� even surpassed “Shrek 2�, which grossed only $108 million in its first weekend on release three years ago. So…, the ogre is here and he’s hungry! But people enjoy it! What could be wrong with that?

“Shrek the Third� also became the third biggest opening week-end of all time, as it followed “Spider-Man 3� and “Pirates of the Caribbean: Dead Man’s Chest�, which took respectively $151 million and $135.6 million at the box office in their first weekends. Shrek seemed strong enough to challenge Spider-Man, as it is the second movie of the month to take at least $100 million. However, after its release the third installment of “Pirates of the Caribbean�, “Pirates of the Caribbean: At World’s End� is expected to join them.

So, ogres, superheroes and pirates, fantasy, fighting evil and adventure, this is the trend!